Research & Analysis:
- Competitive Analysis
- Market Analysis
- Client Audit
- Brand Audit
Bader Architecture, known for its brilliant residential design, wanted to expand into the commercial market. Before planning out how to do that, the first step was market assessment and a look in the mirror. Some call it a brand audit. With careful competitive analysis, a study of market potential, and a study of how the firm was perceived, we were able to build upon the outside-in assessment, finding a substantial way to plan for a solid market expansion.