TESTIMONIALS

“C. Petersen & Associates helped us to define our position in the interiors market. Connie is direct, creative, on target. Best of all, she is a team player and great to work with.”

Eva L. Maddox, FIIDA, Assoc. AIA, LEED AP
Principal
Perkins + Will / Eva Maddox Branded Environments
Strategic Marketing

Research & Analysis:

Competitive Analysis
Market Analysis
Client Audit
Brand Audit

Bader Architecture, known for its brilliant residential design, wanted to expand into the commercial market. Before planning out how to do that, the first step was market assessment and a look in the mirror. Some call it a brand audit. With careful competitive analysis, a study of market potential, and a study of how the firm was perceived, we were able to build upon the outside-in assessment, finding a substantial way to plan for a solid market expansion.