TESTIMONIALS

“Connie Petersen has provided consulting services to us for several years. Her expertise clarifies the direction we should take. There is a visible difference when a true marketing professional handles the marketing while we handle our own professions.”

Milan Heger, AIA
Principal
Milan Heger Architecture
Strategic Marketing

Research & Analysis:

Competitive Analysis
Market Analysis
Client Audit
Brand Audit

Bader Architecture, known for its brilliant residential design, wanted to expand into the commercial market. Before planning out how to do that, the first step was market assessment and a look in the mirror. Some call it a brand audit. With careful competitive analysis, a study of market potential, and a study of how the firm was perceived, we were able to build upon the outside-in assessment, finding a substantial way to plan for a solid market expansion.