TESTIMONIALS

“Connie Petersen is a savvy marketer who helped us reposition Wickes Lumber as the leading supplier of building materials for contractors. She is exceptionally insightful, imaginative, and fun to work with.”

Bob Sherlock
Vice President, Marketing
Wickes Lumber
Strategic Marketing

Positioning:

Determine Differentiation
Define Positioning Statement

Eva Maddox Associates is a well-known firm doing extraordinary design. The opportunity to differentiate and position the EMA work called for work sessions, brainstorming, and market input to come up with a position that EMA clearly owned: Branded Environments. With the evolution of this differentiated position, Eva Maddox Associates has grown, and evolved into a differentiating arm of Perkins + Will.