TESTIMONIALS

“Connie Petersen has provided consulting services to us for several years. Her expertise clarifies the direction we should take. There is a visible difference when a true marketing professional handles the marketing while we handle our own professions.”

Milan Heger, AIA
Principal
Milan Heger Architecture
Strategic Marketing

Business Planning:

Strategic Marketing Plan
Business Development Plan
Marketing Communications Plan

Planning takes more than a budget. It takes a big picture with specific targets. Such was the case at LangWare Group. C. Petersen & Associates took a big plan to create a product line and launched it with specific goals and objectives. Strategically, the plan was developed to streamline the introduction of a new product group - not an easy task. But what made it workable was the breaking down of the big plan into bite size pieces: the Business Development and Marketing Communications Plan.