TESTIMONIALS

“Connie helped us define our strengths, our vision, and worked with our staff, photographers, and graphic resources to implement our plans.”

Gregory J. Bader, AIA
Principal
Bader Architecture
Strategic Marketing

Business Planning:

Strategic Marketing Plan
Business Development Plan
Marketing Communications Plan

Planning takes more than a budget. It takes a big picture with specific targets. Such was the case at LangWare Group. C. Petersen & Associates took a big plan to create a product line and launched it with specific goals and objectives. Strategically, the plan was developed to streamline the introduction of a new product group - not an easy task. But what made it workable was the breaking down of the big plan into bite size pieces: the Business Development and Marketing Communications Plan.