TESTIMONIALS

“C. Petersen & Associates helped us to define our position in the interiors market. Connie is direct, creative, on target. Best of all, she is a team player and great to work with.”

Eva L. Maddox, FIIDA, Assoc. AIA, LEED AP
Principal
Perkins + Will / Eva Maddox Branded Environments
Strategic Marketing

Business Planning:

Strategic Marketing Plan
Business Development Plan
Marketing Communications Plan

Planning takes more than a budget. It takes a big picture with specific targets. Such was the case at LangWare Group. C. Petersen & Associates took a big plan to create a product line and launched it with specific goals and objectives. Strategically, the plan was developed to streamline the introduction of a new product group - not an easy task. But what made it workable was the breaking down of the big plan into bite size pieces: the Business Development and Marketing Communications Plan.