TESTIMONIALS

“Connie Petersen is a savvy marketer who helped us reposition Wickes Lumber as the leading supplier of building materials for contractors. She is exceptionally insightful, imaginative, and fun to work with.”

Bob Sherlock
Vice President, Marketing
Wickes Lumber
Strategic Marketing

Implementation:

Organization Recommendations
Staff Development and Coaching
Monitor and Assist Implementation
Business Development
Target Lists
Targeting Techniques
Sales Presentation Coaching
Sales Training

At Wickes Lumber, the repositioning process demanded know-how. We worked with the line or field level staff to make contractors aware of the repositioning effort of the company, set up a comprehensive advertising campaign, and executed a new trade show program that fully encompassed the repositioning strategy. Working with each of the 100+ individual lumber yards was the key to success.