TESTIMONIALS

“C. Petersen & Associates helped us to define our position in the interiors market. Connie is direct, creative, on target. Best of all, she is a team player and great to work with.”

Eva L. Maddox, FIIDA, Assoc. AIA, LEED AP
Principal
Perkins + Will / Eva Maddox Branded Environments
Strategic Marketing

Implementation:

Organization Recommendations
Staff Development and Coaching
Monitor and Assist Implementation
Business Development
Target Lists
Targeting Techniques
Sales Presentation Coaching
Sales Training

At Wickes Lumber, the repositioning process demanded know-how. We worked with the line or field level staff to make contractors aware of the repositioning effort of the company, set up a comprehensive advertising campaign, and executed a new trade show program that fully encompassed the repositioning strategy. Working with each of the 100+ individual lumber yards was the key to success.