TESTIMONIALS

“Connie Petersen has provided consulting services to us for several years. Her expertise clarifies the direction we should take. There is a visible difference when a true marketing professional handles the marketing while we handle our own professions.”

Milan Heger, AIA
Principal
Milan Heger Architecture
Strategic Marketing

Implementation:

Organization Recommendations
Staff Development and Coaching
Monitor and Assist Implementation
Business Development
Target Lists
Targeting Techniques
Sales Presentation Coaching
Sales Training

At Wickes Lumber, the repositioning process demanded know-how. We worked with the line or field level staff to make contractors aware of the repositioning effort of the company, set up a comprehensive advertising campaign, and executed a new trade show program that fully encompassed the repositioning strategy. Working with each of the 100+ individual lumber yards was the key to success.